1. Nordstrom (Panzvimbo Nha. 2)
Kana paine mutsara umwechete unonzi Nordstrom wakafanana nawo, i'customer service,' uye hausvike pakuve mwana weposta wekushandira mutengi pasina kuwana nzvimbo mukusarudzika munzira.Iko kutarisisa kwegirovhosi kuchena hakuna kudzikira pakauya internet: kana chero chinhu icho mutengesi wechitoro chakawedzera zvakapetwa kaviri, kutsvaga nzira dzekubatanidza mbiri idzi kuita rudzi rutsva rwebasa revatengi rinopfuura nekupfuura.Funga kuti payakavhura chitoro chayo chevarume chaive chakamirirwa kwenguva refu muManhattan muna 2018, yaive nemheremhere yeguta mupfungwa, kutanga 24/7 BOPIS kubvumira vatengi kutora zvavanotenga panguva yavo.Yakapawo shanduko, kudzoka kwekutaura uye ma stylists - anotouya kwauri mukunyaradzwa kweimba yako.Pamhepo, iyo yakangwara yepeji yekusarudzika, 'tinofunga kuti uchada' kurudziro yechigadzirwa uye mafambiro enzvimbo-yakavakirwa maitiro kufemerwa kwechipo chayo chedigital chakatumira nzvimbo nhanhatu kubva kuNhamba 8 gore rapfuura.
Yakazara personalization mamakisi: 77
2. Kurenda Nzira Yekumhanya (Panzvimbo Nha. 3)
Rent the Runway ine ace mubhegi rayo remaitiro emunhu ayo makambani mazhinji embatya haakwanise kuwana - data rakawanda, data rakadzama, uye marudzi akasiyana edata."Munguva yakapfuura," CEO Jennifer Hyman akadaro gore rapfuura, "mutengesi wese ainyatso kukuudza kuti chii chawatengesa, asi havakwanise kukuudza kana mutengi aipfeka hembe iyoyo, kuti aipfeka kangani. , kana yakamira kwenguva refu.”Nekuti zvipfeko zveRtR zvadzoserwa kunzvimbo yekugadziridza yekambani, kambani ine hukama hwepedyo navo ― inoziva zvipfeko zvinoda kugadziriswa;inoziva kuti mangani ekucheneswa nekupfekedzwa kwenguo inogona kumira isati yafanira kuregwa.Ndiyo data yakakosha iyo inogona kushandisa nenzira dzakasiyana-siyana kuvandudza ruzivo rwevatengi, zvese nehurongwa hwekunyorera pamhepo uye muchitoro munzvimbo dzayo dzepanyama, yechishanu ichangobva kuvhurwa muSan Francisco, mushure mekunge kambani yawana madhora zana nemakumi maviri nemashanu emamiriyoni emadhora. mari muna March.Gore rino, kambani yakakurumbira zvekurojesa e-commerce zvipfeko inosvetuka 23 mavara pane iyo index yemaitiro ayo ekuzvibata, sezvo yakawedzera chigadzirwa chayo chinopa, kubva pamajasi ekupedzisira emanheru kusvika kune zvipfeko zvehofisi zvevakadzi uye ikozvino kune zvipfeko zvemazuva ese.
Yakazara personalization mamakisi: 73
3. DSW (Panzvimbo Nha. 5)
Nepo vamwe vatengesi vachiwedzera nekutarisa pamhando nyowani, DSW iri kupeta kaviri pamazino, kubvira gore rapfuura kuvhura "mbambo dzezvipikiri" munzvimbo nomwe.Mutengesi weshangu, uyo akashandura makore makumi mashanu gore rino, anotarisira kuti basa re pedicure richawedzera kuvimbika kubva kune mamiriyoni e26 + nhengo nekuvadzosa kakawanda muzvitoro.Nekujoinha data rekubhurawuza pamhepo nedata rekutengesa, DSW inogona kuvaka maonero akazara emutengi, ayo ari kushandisa kunzwisisa zvaanoda, uye nekuwana imwe maonero emutengi mumatanho ese, inogona kuve nechokwadi kuti haitumire. meseji yeemail yengoro yakasiiwa kumutengi anenge atopedza kutenga muchitoro.Pamusoro pezvo, mutengesi anoshandisa yakazara quiz kune vatengi vepaboard, iyo yaanoshandisa kubatsira kuita hunhu-hwakavakirwa chigadzirwa kurudziro inotenderera peji remba uye inosundirwa kunze kune vatengi kuburikidza neemail pane frequency inozadzisa rwendo rwevatengi.Saizvozvowo, iyo DSW app inoratidzira geo-yakanangwa zviziviso izvo zvino ping mutengi kana vari padyo nechitoro uye vaine mubairo uripo kana kupa, vachivayeuchidza kuti vangangoda kupinda.
Yakazara personalization mamakisi: 67
4. Urban Outfitters (Panzvimbo Nha. 7)
MuQ4 yegore richangoburwa remari, Urban yakaunza kukura kwenhamba mbiri mudhijitari chiteshi, ichitungamirwa nekuwedzera kwezvikamu, kutendeuka uye kukosha kweavhareji.Kuvimbika kunoshanda chaizvo: Urban inozvikudza 8.3 miriyoni vateveri pa Instagram;chirongwa chayo chakakurumbira chekuvimbika, UO Mibayiro, ine nhengo dzinenge miriyoni gumi pasi rese, dzakaverengera kupfuura 70 muzana yekutengesa kwechigadzirwa mukati mekota iyoyo.Izvi zvinogona kunge zviri nekuti chirongwa cheUO chinopa mubairo kunhengo dzayo nezvipo zvakasarudzika, mibairo yakakosha, kuwana kwekutanga kutengesa, zvimwe zvidzikiso nezvimwe.Yayo 4.9-yakatemerwa app, (inozowana iwe zvakatowanda zvinonaka) inopa yakasarudzika yemunhu feed, uye ayo ane simba uye anogoneka maitiro anoita kuti zvive nyore kutsvaga zvaunoda.Urban Outfitters, iyo ichasvika hafu yezana ramakore gore rinouya, yagara ichiunza pamwe eclectic musanganiswa wezvinhu, uye yakawedzera kuti gore rapfuura neUO MRKT yayo, musika wakasarudzika webato unobatanidza nharaunda yayo neinobuda mutsara we " mabhureki ane pfungwa dzetsika uye zvitsva zvakawanikwa."Mutengesi akatangawo kugamuchira Apple pay uye Afterpay, kutenga-ikozvino, kubhadhara-gare gare chikuva.Urban Outfitters omnichannel ruzivo zvakare inoratidzira maemail emunhu, inobata uye yakakodzera edhita, uye yakanyatso-nguva cadence yekutaurirana.
Yakazara personalization mamakisi: 66
5. Adidas (Panzvimbo Nha. 9)
Mutengesi wemateki akapinda mune chimwe chinhu chikuru paakatangisa muunganidzwa wake weYeezy, mushandirapamwe wemakore akawanda nerapper Kanye West, makore akati wandei apfuura, uye iye zvino munhu wese akamirira kuona izvo adidas yakachengetera kubatana kwayo naBeyonce.Parizvino, kambani iri kugara mum nezve kuvhurwa kuri kuuya.Adidas zvakare inovaka hukama nevatengi vayo nekushandisa data kupa vatengi ruzivo rwavanoda, kungave kuri kuburikidza nekuwedzera kwayo kwekutsvaga kwechigadzirwa uye kusefa maitiro ekugona kana kuburikidza nemaapplication anoenderana nezvido zvemunhu, kubva kuhutano uye kusimba zvinangwa (Runtastic), kuvaka nhabvu. hunyanzvi (Tango App).Pakazara maitiro ayo omnichannel ari kubhadhara - aine gross margin fungidziro yekuwedzera gore rino kusvika pa52 muzana.
Nguva yekutumira: Jun-14-2022